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Ambassdeur Project

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A number of partners were involved in the Ambassadeur project, but its pillars were Saguenay-Lac St-Jean HRDC, the project instigator, and the CFDCs, the organizations directly involved in the communities.

Saguenay-Lac St-Jean HRDC
In the context of the new citizen-focused service philosophy of HRDC management in Quebec and the orientation of the "Connecting Canada" program, the Ambassadeur project was a bridge between the information and the tools for accessing it. HRDC put itself in the position of a "socioeconomic information broker", and the project provided an opportunity to bring the CACs to life, demystify and adopt technology, hold discussions, and convey information about HRDC and federal government programs and services in tight communities." In fact, informatics is a pretext for putting people in touch with the information," said one Department official.

DRHC is involved in various partnerships with local organizations and stakeholders in conducing joint studies to identify the needs of youth, updating a database of employers, and training people in use of the Canadian government's website. Its partners include Chambers of Commerce, school boards, CEGEPs, the Université du Québec à Chicoutimi, local employment centres (CLE) and industrial commissioners.

The strategy of HRDC officials for this project was to "drop the puck," "sink solid roots" and then let each community run it. Their objective was to get as close as possible to citizens and their needs, and "to organize a chain starting from the information to make it friendly and convey it to the CFDCs."