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Evaluating the Impact

The most important point to keep in mind when evaluating your Web site is deciding whether it is meeting your goals. Refer often to the objectives set for the site. Your most useful feedback often comes from citizens and colleagues.

Public comment

Public comment-positive or negative-can come in many forms, including e-mails, phone calls, or newspaper articles.

One city asks all its Web site visitors to sign a guest book and comment on their experiences. This guest book used a free service that enabled users to post comments about the site and the city.