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Gathering Ideas

The best way to get a handle on building and maintaining your Web site is to learn how others have done it. "How to" books, the Internet itself, and the experiences of colleagues all provide a wealth of ideas and know-how.

Review what others have done


There are countless sites from which to gather ideas. A number of portals (Web sites that serve as an entry point to related sites on the Web) link to a variety of different local and county sites. Visit and evaluate these sites. Look at a few sites of municipalities that are similar to yours in terms of size, population, and demographics. Also look at commercial and educational sites for innovative design and presentation ideas.

  • When you evaluate Web sites, ask these questions:
  • Does this municipality seem to know who its audience is?
  • Is it easy for people to contact the municipality or ask questions?
  • Is the site easy to navigate?
  • Does it waste visitors' time?
  • Is it providing a useful service?
  • Are you glad you found the site? Would you visit again?