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2. Designing the argument: Approach, rationale & strategy

Now that you've gathered all of your data and analyzed your situation, you're ready to pull it together to construct a convincing argument for your project. This chapter will help you design the right approach, rationale, and strategy that will create support for your initiative.

We define a business case as a well-reasoned argument that attempts to convince an audience of the benefits of justice integration while educating them about the changes, costs, and risks that will be part of the effort. The goal of your business case is to inform key players about your justice integration initiative and convince them to support it in some specific ways.