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1. Getting ready: Data gathering & analysis

Just as an architect must assess the lay of the land before he can start designing a new building, you must carefully analyze your business, political, and financial environments before you can skillfully craft your business case. The following considerations should lead you to gather the information that supports your case and makes sense for your time and place. Table 1 (in the Introduction) refers you to tools that may help you conduct a thorough analysis as you begin to consider how all the facets of your environment will play a role in the creation of your business case. In this initial phase, you will gather and analyze information that helps you:

  • Know where you are now
  • Know where you want to go
  • Know how to get from here to there
  • Know the risks and how to mitigate them
  • Know the market for your ideas
  • Know what you are asking of your audience