This barrier identifies a top-down, authoritative approach to project management as opposed to an approach that involves a wider spectrum of affected participants using shared understanding and decision making.

The premise behind XML-based Web site management requires a process or workflow orientation that calls for a more collaborative, inclusive approach in project management style. Every unit that is involved in the process of moving content to the Web needs to be involved in the discussion. This approach results in a management style that cuts across departments; a strictly control-oriented approach to project management would alienate many of the primary stakeholders and threaten the success of the project.

While an XML-based approach to Web site management cannot in itself change or dictate a project management style, it does, by its cross-organizational look at workflow processes, provide an opportunity for participants and team members to look outside of their organization and understand how their work impacts others. In a more traditional project management approach, the focus will be on PERT charts and task lists rather than on understanding the impact a change may have on another organization upstream or downstream from the project. This all inclusive, more collaborative approach, which is in fact a requirement, will result in a more successful XML implementation.