While the group identified the importance of a coordinated effort in order to accomplish this goal, they also expressed the concern that ORPS needs to take an active lead in this task. Public opinion and public perception play a significant role, according to the group, and steps need to be taken to educate local officials and the general public about the function of the local assessor. The group wanted funding for a comprehensive marketing/public relation’s campaign, similar to what was done for the School Tax Relief (STAR) program.