Lise Préfontaine, Research Associate, CEFRIO, Professor, Department of Management and Technology, School of Management Science, Université du Québec à Montréal (UQAM)

Line Ricard, Associate Professor, Marketing Department, École des Hautes Études Commerciales (HEC), Montreal

Hélène Sicotte, Professor, Department of Management and Technology, Université du Québec à Montréal (UQAM)