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Research and Practical Experiences in the Use of Multiple Data Sources

Abstract

Executive Summary

Integrating data sources within one organization: benefits, barriers, and lessons

Integrating data sources across multiple organizations: benefits, barriers, and lessons

Introduction

The Research Issues: Using Integrated Multiple Data Sources

Integration Efforts Involving Different Data Sources within One Organization

Integration Efforts Involving Different Data Sources across Multiple Organizations

A Summary of Integrating Information from Diverse Data Sets

References
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Integration Efforts Involving Different Data Sources within One Organization

d. Greenfields Products: Creating A Single Customer Interface (Goodhue et al., 1992)

Goodhue et al (1992, p301) analyzed the case of Greenfields Products:

"Each of Greenfields Products' five divisions has its own salespersons and distributes its own product lines in separate trucks. Top management wanted the ability to coordinate the sale and delivery in the five divisions, that is, to present a single face to the customer by having only one salesperson (not five) call on each customer and only one truck (not five) back up to the customer's delivery dock. They realized that without an integrated, consistent base of customer and order data, coordinating the actions of the five divisions to create a single customer interface would be impossible."