Challenges And Strategies for Conducting International Public Management Research
Ophelia Eglene and Sharon S. Dawes
Administration & Society,
Vol. 38, No. 5, Wed, 01 Nov 2006,
Cross-cultural management research is a valuable but complex and error-prone endeavor.
The main challenges the authors encountered in conducting a multinational research project
included nonequivalence of key concepts, cultural stereotypes, assumptions of universality,
and difficulties in comparative analysis. The authors identified crucial questions that need to
be asked at each stage of the research for it to be both reliable and valid. These questions
address such pitfalls as the importance of focusing on culture as an independent variable,
the cultural dynamics of the research team, and the importance of translation and of finding
culturally equivalent definitions of key concepts.
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