Wherever possible, be sure each page or related group of pages on your site has a content "owner." Content owners must also pay attention to updating and refreshing the material on their pages. For example, a person in the highway department may "own" that department's pages and is responsible for the accuracy of the information on those pages. Failure to maintain accuracy could have significant ramifications ranging from losing visitors to liability issues. It is critical, therefore, that whoever owns the page understands the material and keeps it up-to-date.