The Web also provides several mechanisms for getting your site "on the map." Ask an all-inclusive search listing service, such as the one provided by Yahoo, to add links to your site. Contact other services to find out what portions of your site are regularly scanned so you can put the right words in your content.

Directory services like Yahoo need human intervention to get your Web site listed in the proper categories. You can assist the positive positioning of your Web site by supplying keywords in the meta tags, using descriptive titles within the title tag, and ensuring that the first 66 lines of your online documents contain as much information about your site as possible.