The government representatives we worked with said there are a number of conventional ways to get your site some recognition in the community, including:

• Sending press releases to the local media
• Having the county executive, mayor, or town supervisor make public speeches
• Delivering presentations to local associations and organizations
• Placing stories in local newspapers
• Posting the address on all government documents, particularly tourism brochures and official letterhead
• Putting the Web address on government vehicles