Before your site goes live, it needs a domain name-an Internet address or URL. It is important to choose a domain name that is easy to remember. The conventional naming system for counties in New York State looks like this: www.co.rockland.ny.us. For cities, it looks like this www.ci.ithaca.ny.us/. For towns, it looks like this www.town.clarkstown.ny.us/. For villages, it looks like this www.village.briarcliff-manor.ny.us.

Several of the participants said their county or municipality registered a dot com, dot org, or dot net address, like www.colonie.org. Some registered more than one address to ensure citizens could access the site in more than one way. For example, Rockland County uses both www.rocklandgov.com and www.co.rockland.ny.us as URL addresses that reach its home page.