Use themes to anchor your site
In New York State, several local and county government sites are anchored with tourism or chamber of commerce information. Tourism sites offer details about popular attractions and a calendar of events, as well as hotel and restaurant information. Chamber of commerce-related sites offer demographic and commercial real estate information, as well as economic statistics about the labor market and manufacturing. Anchoring your site with one or more of your government's priority themes attracts a predefined set of users and helps them recognize your site.
Schoharie County uses tourism as one of the main themes to anchor its Web site.