Some of the best Web site features grow from the seeds of creative ideas. Whether they come from department heads, citizens, or Web masters, it's important to cultivate these ideas.

One city site developed from ideas generated by its economic development office. The success of those ideas grew quickly into an effective citywide Web site. One county used a flowchart to capture all of the ideas generated for its site. First they organized the ideas according to the county executive's mission, then expanded the flowchart with additional ideas.