As you look at other sites, keep track of good (and bad) ideas you encounter. Does the site have a coherent or clear organization of information? Is it simply presented? Does it tell you what the sponsor can do for you and how? What type of e-government services and information does it provide?

Look for clarity, ease of access, attractiveness, efficiency, and effectiveness in each of these Web site components:

• Content-text, images/video, sound, data bases
• Graphics-main graphic, buttons, supporting images, image maps, background, bullets, pointers, text-only option
• Page presentation-titles, labels, indexes, highlighting, layouts
• Navigation-within pages, within site, links to external sites
• Tools-e-mail, searching, transaction processing, downloading forms