Unless your time is fully devoted to Web site development, the chances are good that there will be several demands on your time. Keep that in mind as you gather ideas. There are as many ideas as there are Web sites and people who have developed them. Spend the time you need to get comfortable with the ideas you've gathered, then put them to use.

It was important for participants to take seriously the need to balance time between their Web site work and their other responsibilities. One participant said he hears and finds lots of good ideas, but many of them simply require too much time to set up and maintain. Therefore, he sticks with implementing ideas that he has the time to manage.