Review what others have done
There are countless sites from which to gather ideas. A number of portals (Web sites that serve as an entry point to related sites on the Web) link to a variety of different local and county sites. Visit and evaluate these sites. Look at a few sites of municipalities that are similar to yours in terms of size, population, and demographics. Also look at commercial and educational sites for innovative design and presentation ideas.
- When you evaluate Web sites, ask these questions:
- Does this municipality seem to know who its audience is?
- Is it easy for people to contact the municipality or ask questions?
- Is the site easy to navigate?
- Does it waste visitors' time?
- Is it providing a useful service?
- Are you glad you found the site? Would you visit again?