Find the infrastructure
Whether you outsource your design or do it yourself, your Web site needs to be connected to the Internet. If you have the technical infrastructure and skills in-house, it may make the most sense to host your own site. If not, it may make more sense to outsource hosting to avoid making expensive investments in technology and technical expertise.
Outsourcing requires someone from your government to manage not only the content and development of the site, but also the relationship with the Internet Service Provider (ISP).
Saratoga Springs' Web site started as a result of the need to publicize community development information.