Most Web projects require skills in project management, business planning, policy review and development, research, content creation, graphic arts, customer support services, user services, security, and marketing and promotion. While this seems like an exhaustive list, there are people within your municipality who have some or most of these skills. If you can't find people with the skills you need, then look for individuals who are comfortable learning new skills.

The individuals we worked with said the Web development groups in their governments were usually made up of employees from more than one agency. One team required the expertise of high-level staff in the supervisor's office, plus the legal input of the town attorney. Another municipality felt it was imperative to include citizens to get their perspective.

Many small county and local governments don't have the resources and staff to create a formal Web team. These governments tend to have one person responsible for Web design and maintenance. Typically, this employee works in, or is, the computer or information technology department and has some knowledge of Internet technology. But even in this situation, the content needs to come from others.