Chapter 3. Best Practices
Communicate often and clearly with stakeholders
Regardless of size and type of application, a project team operating in today’s
intergovernmental environment is faced with a multitude of stakeholder relations issues. Project
stakeholders have not only a desire but a genuine need to know what is taking place within a
project. Good communication practices ensure that all stakeholders (both those actively involved
and those who will eventually be affected) are continuously and adequately informed. In addition
to communicating with stakeholders during the initial stages of project development, it is
important to continue to communicate throughout the entire process to make sure that everyone is
aware of and given opportunity to comment on and participate in the project activity. Just as
important are good working relationships that encourage stakeholders to participate actively in
giving and receiving information. Many techniques may be used to establish and maintain good
communications: status meetings, distribution of printed and electronic project materials,
formal presentations, and so on. The techniques selected should be based on the particulars of
the project and the following factors:
- Who are the project stakeholders?
- What type of information do they require at what level of detail?
- What type and level of information is needed from them?
- How frequently do they want or need information?
- How frequently is information needed from them?
- What is the most useful way for them to receive information?
- What type of feedback mechanisms are necessary to encourage them to respond and
react?
- What tools need to be used to continuously monitor the effectiveness of
communication?
By answering these questions, the selection of communication techniques becomes
a much easier task that generates more reliable and useful results. For project team members,
communications tend to be quite frequent and detailed involving e-mail and phone messages,
status reports, flow diagrams, and face-to-face and electronic meetings. For the broader
community of stakeholders, they are more likely to involve briefing sheets, newsletter articles,
and presentations at conferences. The important thing to remember is to keep information flowing
continuously to keep everyone focused on the project goals and aware of the progress being made.
