Once you've described your vision of the future, you must define the project objectives that will help you realize that future. While "improved public safety" or "reduced taxes" are admirable goals, they are too general. You need to express your project goals in specific terms that people will understand. Using the results of your strategic framework or other detailed analysis, identify the key goals of your proposed project. State them briefly and in plain language, and then elaborate as needed to fully explain them.