Chapter 3. Preparing a business case
A mission or vision statement
Just as an architect has a mental picture of the building she wants to create long before she begins drawing, you must have a vision of how your project will impact the future. This vision of the future can be described by answering the question, "How will things be different when this problem is solved?" Illustrate how public health, child welfare, housing quality, or administrative efficiency will be improved once the problem you currently face no longer exists. Again, make sure to discuss your vision in terms of program and process objectives such as public service improvements, process efficiency, or paperwork reduction, not just technology.