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And Justice for All: Designing Your Business Case for Integrating Justice Information



Appendix A.3 Tools for identifying & understanding your audience(s)

Partisan Analysis

Partisan analysis recognizes that competing interests and conflicts are natural and unavoidable parts of any significant government action. Any new project requires careful attention to the partisan or political nature of the process.

What is it?

An inexact science. Partisan analysis can take a number of different approaches and ways of thinking about interactions, more like a craft than an exact science. However, some basic questions can guide the analysis.

Wants and needs of participants. Partisan analysis includes finding out what participants stand to gain or lose because of your project. This is more comprehensive than the stakeholder analysis, which is limited to the interests participants have in particular products or features of your project. The partisan analysis finds out what participants want in general, or what they stand to gain or lose.

Wide range of issues. Partisan compromises often involve negotiation over a wide range of issues that may be unrelated to the immediate concern. In legislatures, this is referred to as logrolling. It is also important to understand both individual and organizational interests and desires. Those who speak for a group or organization do not necessarily share all the group's desires and objectives.

Key relationships. Projects typically involve parties with existing relationships and histories. It is important to know who are friends and enemies, where natural alliances and rivalries exist or may form, and what kinds of coalitions are possible or desirable. Consider where trust has developed or been betrayed and where old friendships or wounds will shape current perspectives and actions. These issues are often critical to forming the coalitions necessary to move forward.

Who has the power. A partisan analysis considers what power resources the parties bring to the table. These include: official status or authority; ability to punish or reward other participants; special expertise, status, skills, or reputation; and access to information. It is useful to know participants' preferences for different kinds of power and how they have acted in the past.

Rules of the game. Effective strategies for playing the game depend on knowing what kinds of actions are acceptable and what tactics are the most successful in your organizational and political culture. These include preferred styles of negotiation or influencing others, limits or penalties for actions, and understanding the importance of signals and symbols of play.

Wild cards. Uncertainty plays a part in any partisan environment. One major element of uncertainty is whether any outside actor or force will affect your plans. Partisan analysis often involves scanning the environment for possible external factors that may become involved. This scanning can also include analysis of the risks and probabilities of these kinds of events and the potential range of impacts.

What is it good for?

Planning. Use partisan analysis to plan how to present your project to participants and outside audiences, what to emphasize, and your main selling points. You can also use it to decide the timing and format of presentations, what groups to make them to, and when.

Collaborating. It's an effective planning strategy for forming collaborations and work groups.

Strategizing. Use it to develop a strategy for political decisions and mobilize support among participants and stakeholders.

Some limitations and considerations

Quality, amount of available information. The value of your partisan analysis depends in large part on the quality and amount of information available about the people and groups involved in your project. In a partisan environment, people seldom announce their true objectives and strategies. In fact, there can be substantial incentives to mask or deliberately misrepresent their true goals and interests. Judgments based on inferences about other people's goals and interests should be evaluated and tested against actions and other evidence.

Lack of definitive answers. Assessing the goals and interests of others involves a lot of uncertainty. There may be discord among groups about their goals and interests. It's often difficult to evaluate the accuracy and stability of statements and actions expressed by partisan groups.

No history. Historical information may be an ineffective basis for judgment. In new projects or collaborations, histories may be absent. Information about past actions and events may be unavailable, unreliable, inconsistent, or badly distorted by selective memory or interpretation.