The Internet can help you present your business case to all of your audiences-the public, justice professionals, the media, and elected officials-24 hours a day. The anytime, anywhere character of the Internet allows your case to be available to more people all the time. You can include much more information on a Web site than would be feasible in a handout or information packet, so be sure to include your Web site address in all your letters and printed material.

Practically anything you need to know about using the WWW or developing Web services is readily available to you on the Web itself. You can easily find and take advantage of white papers, tutorials, style guides, discussion groups, software, indexes, search tools, and many other resources. Perhaps most valuable is the ability to find and explore applications that other organizations have developed to meet objectives similar to yours.

Like all other forms of human communication, a good Web site is a combination of art and science. Effective Web sites combine a clear purpose, thoughtful organization, substantive content, interesting graphics, good writing, and ease of navigation. Before you try to design a Web site for your organization, take a look at what other integration efforts are doing on their Web sites. One example is Colorado's Integrated Criminal Justice Information System at http://www.state.co.us/gov_dir/cicjis/, another is Kansas' Criminal Justice Information System at http://www.kbi.state.ks.us/. There are several other examples listed on page 81. Check them out and decide how your Web site can best present your business case on the Internet.

Producing a top-quality video can be an expensive proposition, but if you have the resources it can be a helpful addition to your marketing efforts. Videos can be used in many ways: as part of your presentations, to be sent to audiences with whom you are unable to schedule meetings, and to be sent to local television stations as public service announcements or to supplement newscasts.

Using a video to promote your business case will provide viewers with strong visuals that show how integration will benefit the justice enterprise. Like a ride along, a video can provide a great opportunity to visually highlight how information sharing problems affect public safety. A video also personalizes the argument by presenting situations and people that viewers can connect to their own lives. And since you manage production of the video, you have much more control over the presentation of your message than with a TV story.