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Using XML for Web Site Management: An Executive Briefing on streamlining workflow, reducing costs, and enhancing organizational value

Abstract

Overview

Understanding the Problem

Realizing the Benefits

Assessing the Value

Making it Happen

Overview

A typical government agency Web site contains thousands of pages and links, online transactions, and critical reports. It needs to be accurate, up-to-date, and available 24/7 to a wide audience from many locations using different devices. Unfortunately, the technologies and processes used to establish Web sites have not kept pace with the efficiencies needed to manage them today and into the future.

Much of the problem is due to the fast pace of change. The computer age is a phenomenon of the past half-century, the desktop PC of the past quarter-century, and the Internet just the past decade. Within that time, many ways of creating, storing, and managing information have come and gone (see Figure 1).

Figure 1. Lifespans of Computer Hardware and Word Processors

Figure 1. Lifespans of Computer Hardware and Word Processors. (from “XML, Information Technology, and Intellectual Capital” presentation at the XML Testbed Project Day on January 25, 2006 by Tim Bray, Director of Web Technologies, Sun Microsystems).

Most Web sites today exhibit similar longevity issues because they are structured with individual files, proprietary databases, or content management systems tied to specific software and hardware.

An XML-based Web site offers a solution because XML is not owned by a specific vendor or dependent on specific hardware or software. It is simply a standard for structuring content (e.g., data, text, images, etc.), and presenting that content in multiple ways (such as Web pages, documents, mobile device displays, etc.). The open-standard, non-proprietary format of XML does not become unusable as technology advances because it is designed for change. It makes it possible to react quickly and reuse content as needed. Organizations using XML realize benefits in information consistency, data longevity, workflow management and productivity.

“Information outlives technology ... and yet, as of today, too much of our intellectual heritage is tied up in fragile, proprietary, binary word processor files ... XML is the solution.” Tim Bray, co-inventor of XML and director of Web technologies at Sun Microsystems

The practical impact can also be seen in some key issues addressed by an XML-based Web site: